You love being good at what you do. You are not satisfied with mere competence; you love to excel. You seek sustained progress and betterment. You live to thrive. When you dive into a project, you are not aiming only for completion. When something catches your attention, your aim is mastery, and you don’t stop till you get it.
You want to achieve mastery in the way you move, eat, and think. You know that if you do you will realize your true self. This is an epic project and you want the perspective and coaching of somebody who has the breadth and depth to understand who you are, what you want, and how to get it. You are looking for a high-quality service that is aligned in its value of mastery and devoted to you.
Tell me if this sounds like you
You love being good at what you do. You are not satisfied with mere competence; you love to excel. You seek sustained progress and betterment. You live to thrive. When you dive into a project, you are not aiming only for completion. When something catches your attention, your aim is mastery, and you don’t stop till you get it.
You want to achieve mastery in the way you move, eat, and think. You know that if you do you will realize your true self. This is an epic project and you want the perspective and coaching of somebody who has the breadth and depth to understand who you are, what you want, and how to get it. You are looking for a high-quality service that is aligned in its value of mastery and devoted to you.
We don’t take clients. We build partnerships.
Hi! I’m Juan
I am just like you. I was once a PhD student with lots of potential and very bad lifestyle habits. Hours of hard study and thousands of pages of writing made me realize I would never achieve the level of intellectual excellence I was comfortable with if my body was functioning at half its capacity. It was then and there that I started my path into movement and nutrition.
selfmastery
Long story short: the work I did along this path was transformative. It allowed me to get healthier yes, but also to find myself, and I want the same for my clients.
Hi! I’m Juan
I am just like you. I was once a PhD student with lots of potential and very bad lifestyle habits. Hours of hard study and thousands of pages of writing made me realize I would never achieve the level of intellectual excellence I was comfortable with if my body was functioning at half its capacity. It was then and there that I started my path into movement and nutrition.
selfmastery
Long story short: the work I did along this path was transformative. It allowed me to get healthier yes, but also to find myself, and I want the same for my clients.
Maximizing your experience is our jam.
Our Philosophy
Our Philosophy
Fitness is freedom
Your fitness regimen should serve you, not the other way around. Fitness should give you autonomy of movement. To be your true self, you need freedom. You should have options. Your capacity to move well in as many modalities as possible is what we always aim to improve.
Coaching is a relationship
Like any other relationship, coaching needs care and dedication to grow and be potent. It all starts with creating trust. Delivery is the foundation of trust. All our efforts are therefore aimed at keeping our commitment to you. We know that if we commit to you, you will give us your best.
Good nutrition is sustainable
Nutrition is how you express your relationship with your social, biological, and psychological environment. Your eating habits should sustain your lifestyle and your values. We believe eating is a way to express the role you want to play in the world.
Goals with gravity
We believe your goals should have a purpose that matches who you want to be. We believe in meaningful goals that will add value to your life. We aim for relentless goals. We dream big, and we achieve even bigger. For us, what matters is that you get closer to who you are, nothing else.
Training is where we prototype life
Training is a creative process. We create specific contexts. Here is where we expose you to the particular stimuli we need to foster change and growth. Training is where you learn how to respond to the stressors of life. We train to be better at life.
A coach is a potential seeker
We don't look for flaws. We seek potential. Flaws cannot be changed. Potential is an opportunity to be better. We believe good coaching is rooted in a mindset of potentials. We want to potentiate your superpowers.
Learning is youth
A beginner mindset is a growth mindset. Mastery of the fundamentals is the base of all real and deep learning. Always coming back to the basics with a fresh look is the most potent skill we teach.